How AIO Put a Leading Video Streaming Platform in AI Answers

The Challenge

Buyers have changed how they research enterprise software. Instead of scrolling through search results, they're asking AI assistants directly — and expecting instant, authoritative answers.

Our client, a respected enterprise-grade video streaming platform, faced a visibility problem. Despite offering advanced technology trusted by major broadcasters and enterprises, they weren't showing up when buyers asked tools like ChatGPT or Perplexity about streaming solutions. Their competitors were getting the mentions. They were getting overlooked.

The goal was straightforward: get into the answers that matter most.

The Approach

Traditional SEO tactics don't translate to AI visibility. LLMs don't crawl websites the way Google does — they pull from training data, retrieve from indexed sources, and follow citation graphs. We needed to meet these systems where they actually learn.

Our strategy focused on three pillars:

Citation Engineering — We identified the sources AI models reference when answering streaming-related queries and ensured our client was present, cited, and contextually relevant within those sources.

Training Data Optimization — We aligned the client's digital footprint with the content structures and sources that feed into LLM training corpora, making their brand more likely to surface during model updates.

RAG Source Embedding — For AI systems using retrieval-augmented generation, we ensured the client appeared in the databases and knowledge sources these tools query in real-time.

The Results

The impact was measurable and immediate:

100% Prompt Visibility — When users ask about enterprise video streaming solutions, our client now appears consistently across major AI platforms.

Top 3 Vendor Ranking — In competitive comparisons, they're now mentioned alongside industry leaders — gaining authority through trusted, side-by-side inclusion.

Real Revenue Attribution — AI citations are converting into actual business. The client is tracking referrals coming directly from tools like ChatGPT, turning visibility into pipeline.

Why This Matters

This case demonstrates a fundamental shift in how B2B buyers discover solutions. The "Answer Economy" rewards brands that are embedded in the sources LLMs learn from and retrieve — not just those with strong search rankings.

For enterprise technology providers, AI visibility isn't optional anymore. It's where your buyers are making decisions.