How To Resources

Step-by-step guides for getting your brand into AI answers. Each one covers a single task you can start and finish today. From adding schema markup to earning links that AI trusts, these how-to articles give you a clear plan of action. They are short, direct, and built around real tasks that make a real difference.

AI does not rank pages the way search engines do. Search engines crawl your site and score your pages against others. AI models pull from training data, live web results, and stored facts about your brand. To get cited, you need to show up in many places. That means strong content on your own site, mentions on third-party pages, clear data about your brand, and links from sources that AI relies on.

Each how-to guide walks you through one task in plain language. We use real examples so you can see what the end result looks like. We tell you what to do, why it works, and how to check that you did it right. There is no jargon and no filler. Just the steps you need to take and the order to take them in.

We test every method against live AI models before we write it up. We ask prompts, check the answers, and track what changes when brands follow our steps. That way you know the tips work in the real world, not just in theory. When a method stops working, we update or remove the guide so you never waste time on stale advice.

These guides cover a wide range of tasks. You can learn how to write content that AI wants to cite. You can learn how to build links that boost your trust signals. You can learn how to add the right markup to your pages. And you can learn how to set up tracking so you see what is working. We also cover more advanced tasks like entity building and citation seeding.

We add new how-to articles as AI tools change and new tactics come up. The space moves fast, so we keep our content fresh. Check back often to stay current. Each guide is short enough to finish in one sitting and clear enough to act on right away. You do not need to read them in order.

If you are not sure where to start, look for the guide marked as a good first step. It will walk you through the basics and point you to the next guide from there. Over time, you will work through the full set and build strong AI visibility for your brand.

What you'll find

• Steps to get cited more often by ChatGPT, Claude, and Perplexity
• How to set up your content and markup so AI can read it well
• Ways to build your brand profile across many data sources
• How to earn links and mentions that AI models trust
• How to track what is working and fix what is not