Best Practices

Best Practices gives you proven tips for boosting your AI visibility. Follow these guides to tune your online presence for AI assistants.

Content Best Practices

Answer questions head-on. AI responds to user questions. Structure your content to match:

• Create material that answers common questions
• Use headers like "How to," "What is," and "Why does"
• Write clear, direct answers
• Add FAQ sections to key pages

Be thorough and trusted. AI favors in-depth content:

• Cover topics fully
• Include relevant details and context
• Address related questions
• Go beyond surface-level info

Use clear structure. Help AI parse your content:

• Use clear headers (H1, H2, H3)
• Organize with a logical layout
• Use lists and tables for data
• Keep paragraphs short

Include facts that can be checked. AI prefers claims it can confirm:

• Cite sources for stats
• Include dates for time-based info
• Give specific numbers and names
• Update old info on a regular basis

Technical Best Practices

Speed matters. Fast-loading pages get crawled more:

• Compress images and assets
• Cut down on JavaScript blocking
• Use caching well
• Consider a CDN for global reach

Go mobile-first. AI indexing follows mobile-first rules:

• Use a design that works on all devices
• Make navigation touch-friendly
• Keep text readable without zooming
• Aim for fast mobile load times

Add structured data. Schema markup helps AI grasp your content:

• Organization schema for brand info
• Product schema for offerings
• Article schema for blog posts
• FAQ schema for question content

Keep URLs clean. Clear URL structure helps indexing:

• Use URLs that are easy to read
• Keep structure the same across the site
• Avoid too many parameters
• Use hyphens between words

Brand Consistency

Use your name the same way everywhere:

• Same spelling across all pages
• Same capitalization each time
• Define your official name forms
• Update old content with current naming

State what you do clearly:

• Describe your offering on key pages
• Include product and service details
• Explain your unique value
• Compare to other options where it fits

Keep info current:

• Update product details often
• Remove items you no longer offer
• Correct factual errors
• Keep company info accurate

Link Building

Earn links from trusted sources:

• Industry sites
• Well-known news outlets
• Schools and colleges
• Professional groups

Get links in relevant context:

• Guest posts in your industry
• Expert quotes in articles
• Resource page spots
• Partner mentions

Link your own content together:

• Connect related pages to each other
• Use clear anchor text
• Create content hubs
• Keep a logical site layout

Ongoing Upkeep

Keep content fresh:

• Review and update older posts
• Add new info as it comes up
• Remove outdated bits
• Improve content that isn't doing well

Watch rivals:

• Track their visibility changes
• Spot their winning tactics
• Find gaps in their content
• Set your approach apart

Measure what matters:

• Monitor AI visibility KPIs
• Track content rankings
• Look at traffic sources
• Measure conversion from AI referrals

Quick Wins

Low effort, high impact:

• Add FAQ schema to existing FAQ content
• Update page titles with key brand terms
• Check robots.txt for blocks you didn't mean to add
• Create llms.txt to signal AI access policy
• Use one name for your brand across the site
• Add internal links between related content
• Update outdated stats in popular content
• Tune meta descriptions for clarity

Medium effort:

• Create pages that compare you to key rivals
• Develop guides on core topics
• Add schema markup across the site
• Build FAQ sections on product pages
• Pursue guest posting on industry sites

Long-term work:

• Original research with stats worth quoting
• Thought leadership content programs
• A plan for community engagement
• Authority building in your niche
• Full technical tuning overhaul

Platform-Specific Tips

ChatGPT and GPT-4:

• OpenAI respects robots.txt through GPTBot
• In-depth content does well
• Authority signals matter

Perplexity:

• Citations are front and center in responses
• Being a cited source boosts visibility
• Fresh content gets indexed fast

Google AI Overview:

• Standard SEO factors apply
• Schema markup helps
• Featured snippet tuning is relevant

Claude:

• Anthropic crawler access is needed
• Well-structured content is preferred
• Authority and accuracy are valued

Gemini:

• Google search signals apply
• Freshness can matter
• Mobile tuning is key

Access Info

Best Practices is open on all plans, including the free trial.

Next Steps

Measure your progress with Understanding KPIs, find sources to pursue with Citation Targets, or generate tuned content with Content Ideas.