Content Ideas
Content Ideas uses AI to suggest content that can boost your brand's visibility in AI responses. Each idea targets a gap in your current AI presence.
How Content Ideas Works
nonBot AI looks at your results to find:
- Topics where rivals appear but you don't
- Questions AI struggles to answer about your brand
- Missing details that would boost your mentions
- Content types that get cited often
The system then creates topic ideas with suggested formats. It tells you why each idea would help. It also sets a priority based on likely impact.
Viewing Content Ideas
Go to Playbook > Content Ideas to see your picks. Each idea includes:
- A suggested title or topic
- A content type pick
- Why this content could boost visibility
- Related prompts or gaps it covers
The number of ideas depends on your plan:
- Free Trial and Single Report - 5 ideas
- Pro and Elite - 10 ideas
- Agency - 20 ideas
Types of Content Picks
Gap-filling content covers topics where you're absent from AI responses:
- Pages that compare you to rivals
- Articles that explain features
- Use case write-ups
- Industry point-of-view pieces
Authority-building content shows skill in your domain:
- Original research and data
- Full guides
- Expert opinion pieces
- Industry trend breakdowns
SEO-tuned content is set up for AI discovery:
- FAQ pages that answer common questions
- How-to guides for specific tasks
- Glossary and definition pages
- Problem-solution articles
Citation-worthy content draws references from other sources:
- Stats and benchmarks
- Survey results
- Case studies with data
- Write-ups on methods and processes
Acting on Content Ideas
Evaluate each idea based on:
- How well it fits your business goals
- Effort needed to create quality content
- Likely impact on visibility gaps
- Whether the topic is timely
Research before writing:
- Review the prompts that sparked the idea
- Study rival content on the topic
- Find unique angles or insights you can offer
Create with care:
- Write thorough, trusted content
- Include relevant keywords in a natural way
- Use headers and lists so it's easy to read
- Add supporting data and examples
Tune before you publish:
- Make sure metadata is set up right
- Add internal and external links
- Include schema markup where it fits
- Tune for featured snippets
After you publish:
- Share content in relevant groups
- Promote through your channels
- Watch for citations and mentions
Impact may take weeks or months as AI systems update.
Best Practices
Quality over quantity. Create fewer, better pieces with:
- Full coverage of the topic
- Expert-level depth
- Unique insights and data
- Good user experience
Make it yours. Adapt ideas to fit your brand:
- Use your tone and style
- Include your point of view
- Add your own data or insights
- Stay true to your skills
Update before creating. Sometimes fixing up existing content works better than writing something new:
- Update old info
- Expand thin content
- Add missing sections
- Improve structure and flow
Be patient. Results take time:
- AI systems update on their own schedule
- Search indexes have delays
- Authority builds bit by bit
- Steady effort pays off
Access Info
Content Ideas is open on all plans:
- Free Trial and Single Report - 5 ideas
- Pro and Elite - 10 ideas
- Agency - 20 ideas
Next Steps
Make sure AI can access your content with Crawler Detection, review tips in Best Practices, or find sources for your content with Citation Targets.