AI Traffic

The AI Traffic tab focuses exclusively on visits referred from AI assistants and large language models. This is where you connect the dots between your AI visibility scores and actual website traffic.

AI Traffic Metrics

The top metrics row shows AI-specific data: total AI sessions, percentage of overall traffic from AI sources, average session duration for AI-referred visitors, and pages per session for AI traffic. Comparing these metrics to your overall site averages reveals how engaged AI-referred visitors are relative to other channels.

Tracked AI Platforms

nonBot identifies traffic from the following AI platforms: ChatGPT (chat.openai.com), Perplexity (perplexity.ai), Claude (claude.ai), Gemini (gemini.google.com), Microsoft Copilot, Poe (poe.com), and You.com. Traffic from these domains is automatically categorized as AI-referred in your analytics data.

LLM Source Comparison

The LLM Source Comparison table ranks AI platforms by the number of sessions they send to your site. For each platform, you'll see total sessions, percentage share of AI traffic, and engagement metrics. This helps you understand which AI assistants are most effectively driving traffic based on your visibility and citations.

Citation Referral Traffic

The Citation Referral Traffic section shows visits from third-party domains that AI assistants cite alongside your brand. When an AI response includes a citation to a third-party site and a user clicks through to your site from that context, it appears here. This data helps validate your citation target strategy—if you're getting featured on high-authority domains, you should see referral traffic from those sources.

LLM Landing Pages

The LLM Landing Pages table shows which pages on your site receive the most AI-referred traffic. This reveals which content AI assistants are linking to or recommending, helping you understand what content resonates with AI systems and where to focus optimization efforts.

Next Steps

Explore Sources & Pages for a complete view of all traffic sources, or return to the Analytics Overview for high-level metrics.